Another of the companies that used the Southern Bait Company name was located in Ormond, Florida. Very little is known about the company at this time other than the fact that they were Manufacturers of Fine Fishing Lures Since 1929.

We do know the names of some of the lures made by Southern Bait Company of Ormond. Among their baits were the Natural Shrimp, May West, Fish Hawk, Popeye Frog, Florida Shiner, and the Needle Fish. They also made spinning lures named Casting Midget, Little Jerk, Little Porpoise, and Midget Torpedo.

I do not know the names of either of the lures shown on the right. The bottom lure is obviously patterned after the popular Eger Dillinger.

Lures made by the Southern Bait Company of Ormond, Florida were packaged in plastic top cardboard boxes. A point of sale card for a dozen May West pier baits has also been seen.