Fish too, Like Better Things
In the 1940's and 1950's, a jointed shrimp
of hard plastic was being made in St. Augustine, Florida. It was manufactured
alternately by Ben Smith Lures, Inc. and the Norwich Corporation. |
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The shrimp was made in two different colors - Grass Shrimp & Red Shrimp. It was sold with a screw-eye in the nose of this lure for the purpose of fishing from a row boat or from shore. Should it be used for fishing from a bridge, remove the screw-eye from the nose and place on top of the head back of the eyes where you will find a hole for that purpose.
A paper insert in the box says that the lure has been thoroughly
tested and approved for action by our research department. My guess is that the research "department" was Ben Smith himself.
The Ben Smith Shrimp was sold in two different boxes. The earliest was a two piece-cardboard box. It was later replaced by a plastic top cardboard box that was much like the one used for the Norwich Shrimp. The two-piece box has a nice graphic showing a redfish leaping to catch a Ben Smith Shrimp on one side and a trout leaping to catch a Ben Smith Swimming Minnow on the other. Between the two fish was the slogan Fish too, Like Better Things.
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